For this campaign, I went with a “Spring Newsletter” theme. I wanted to incorporate colors that felt both bright and soft to compliment the season. I used these colors sparingly to highlight important areas and words for the user. I focused on giving the user a story of celebration through art at Teezone. The layout is meant to draw the user in to read the full email and engage with the products. The flow of content is arranged in order to keep the user from feeling overwhelmed with numerous products and to have them excited to see more. This process involved writing creative, eye-catching copy and realistically photoshopping graphics onto merchandise such as t-shirts and phone cases.
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