Every October, we are faced with a sea of pink “awareness” products. But what is being done in the fight for health equity?
Disconnected is a workshop toolkit that presents the disparities and inequities of breast cancer research, diagnosis and treatment, and how popular breast cancer “awareness” campaigns neither improve public health nor address social justice. The goal of this project is to meaningfully communicate how mainstream marketing diverts attention and resources from genuine efforts to prevent and treat breast cancer and sidesteps the complex interactions between economics, racism, sexism and power. The materials are presented within a kit in order to allow individuals to unpack the information themselves, then have the opportunity to lead workshops in their workplaces and communities with the given tools.